Clarify or Lightfield: what to check before you choose a CRM
Lightfield
The short version
Clarify describes itself as a CRM that “connects to your email, calendar, and meetings - then builds and maintains your CRM automatically”.
Lightfield is an agentic CRM. It captures every customer interaction, organizes that history so agents can work from it, and gives agents the tools to do consistent, good work.
Both products aim to keep records current without manual entry, so the useful question is how each performs on your own customer history. Compare them on cross-account analysis, record updates, follow-up quality, workflow control, permissions, and setup effort.
How Lightfield is different
- Lightfield captures calls, emails, and meetings, and updates records from them.
- Temporal context shows what changed on a record and when.
- Custom objects and relationships follow how your business works.
- You build your own Knowledge and Skills, so agents work from your business context. You own them and can read and edit them.
- You can use Lightfield through the product, an API, an MCP server, and a CLI, all within workspace permissions. The docs include a quickstart for each.
Why we think this matters
We believe agents can’t do reliable work without data they can trust. When an agent gets something wrong, the problem is usually the data it was given. That’s why the first thing to compare is the customer history each product holds, and whether you can trace each answer back to its source.
Try it yourself
Run these requests in both products on your own customer data. We wrote them in a buyer’s words, but we also wrote this page, so let your results decide.
- Which open deals have had no customer contact in 14 days?
- Summarize the last three meetings with one named account.
- What changed on this account record this month, and what caused each change?
- Draft a follow-up to the last call and show where each statement came from.
- Which accounts mentioned a competitor in recent calls?
- Who on the team can see and edit this record?
Side by side
| Lightfield | Clarify | |
|---|---|---|
What it calls itself | An agentic CRM | Full-stack AI CRM |
How records are built | Self-updating records built from your customer interactions (meetings, emails, and calls) | From email, calendar, and meetings, with a built-in assistant called Rep |
System of record | Your CRM and system of record, with temporal context showing what changed, when, and why | Built to be the system of record |
Outside agents | MCP server, API, and CLI, all subject to permissions | A Clarify MCP server for connecting assistants like Claude or ChatGPT |
Where Clarify fits
Clarify’s help center describes a full CRM that fills itself in from email, calendar, and meetings. If that’s the model you want, you’re the buyer Clarify is describing. Run the six requests above in both products and compare the results on your own data.
FAQ
What is Clarify? Clarify describes itself as a full CRM that builds and maintains records from email, calendar, and meetings.
Does Clarify have an MCP server? Clarify’s help center describes a Clarify MCP for connecting AI assistants such as Claude or ChatGPT to your Clarify data.
Does Lightfield have an MCP server? Yes. Lightfield also has an API and a CLI, each within workspace permissions.
Does Lightfield replace every tool in my stack? Lightfield is your CRM and the base your agents work from. It doesn’t claim to replace every tool in your stack on day one.
How do I compare the two fairly? Run the six requests above in both products on your own customer history. Compare the answers and the source behind each one.
Next step
Book a demo and bring the six requests.
