Lightfield vs Clarify

The short version

Clarify calls itself a full-stack AI CRM, with CRM, prospecting, enrichment, reporting, and call intelligence in one system.

Lightfield is an agentic CRM. It captures every customer interaction, organizes that history so agents can work from it, and gives agents the tools to do consistent, good work.

Both products aim to keep your records current, so the most useful question is how each one performs on your own customer history.

How Lightfield is different

• Records update themselves from customer interactions.
• Custom objects and relationships follow how your business actually works.
• Temporal context shows what changed, when, who was involved, and why.
• Knowledge and Skills teach agents how your business operates. You own them and can read and edit them.
• Lightfield records and transcribes your calls.
• You can use Lightfield through the product, API, MCP, and CLI, always within workspace permissions.

Why we built it this way

We believe agents can't do reliable work without data they can trust. When an agent gets something wrong, the problem is usually the data it was given, not the agent.

Try it yourself

We wrote this page, so run these checks in both products, on your own customer history. They cover analysis, record updates, follow-up quality, workflow control, permissions, and setup effort.

1. Which accounts show the same risk across their history?
2. Show me every record that changed after the last call, and why.
3. Draft a follow-up that uses the full history of this customer.
4. Build a workflow that updates a field when a meeting ends, and show me how I control it.
5. Who can see and change this record, and how is that set?
6. Time how long it takes to get from signup to answers on your own data.

Where Clarify fits

Clarify's site presents one system for CRM, prospecting, enrichment, reporting, and call intelligence. If you want those functions in one place, you're the buyer Clarify is describing.